This study aims to analyze the demographic characteristics. usage behavior. and things that have an impact on attracting viewers to watch and utilize travel vlogs on YouTube as a travel reference. respondents in this study 131 were selected based on criteria aged 18 years and over and had watched travel vlogs on youtube at least once in 3 months to find travel reference information. https://danddcollectiblers.shop/product-category/kitchen-towel/