Purpose: This study aims to determine and analyze the effect of price. brand image and product quality on iPhone purchasing decisions in the city of Malang. The population in this study are iPhone consumers who have purchased products at Fineapple id. Design/methodology/approach: The data collection method in this study used a questionnaire with a sample of 75 respondents. https://bellfordtoysandhobbiers.shop/product-category/r-c-airplane/